5 Marketing Tips On Better Customer Communications You Can Start Now | Online Marketing Blog

5 Marketing Tips On Better Customer Communications You Can Start Now | Online Marketing Blog:

As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments.

However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Taking the time to examine what kind of communications can keep your brand top of mind with customers and inspire continued awareness for repeat sales and referrals is of enormous value.

Here are 5 tips on better customer communications you can start using right now:

#1 – Personalized Email Communication:

Based on customer information find the persona that best fits each customer. Then create an email drip campaign for each customer segment with different content based on need.

#2 – Create A Stellar FAQ Page:

Creating readily available and easy to find information is Customer Service 101. It does not matter if you are B2B, B2C, technology, retail, or any other type of company; your customers will have questions. FAQ’s are also an additional opportunity to optimize content for improved visibility online.

#3 – Social Networking Channels = Customer Service Opportunity:

There is an opportunity to utilize your existing social media channels as a way of providing additional customer service for your customers.

#4 – Create Content Based on Customer Need:

A successful content strategy will focus on the needs, pain points, and triggers of your customers. There are many ways to identify what those needs.

#5 – Turn Customers Into Brand Advocates:

It is extremely important that you tap into your existing customer base to find individuals or organizations who are willing to advocate on your behalf.

[read full article http://j.mp/wGXjA2] Curated by Giuseppe Mauriello

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