7 Tips to Create Content That Pulls Prospects In | Content Marketing Institute

7 Tips to Create Content That Pulls Prospects In | Content Marketing Institute:

According to a recent Content Marketing Institute B2B study, marketers’ biggest content marketing challenge is creating a steady stream of must-read information at every step of the purchase process that stands out amidst the endless messages available on social media, tablets, smartphones, computers, and other devices.

How do you consistently develop content that pulls prospects and customers in, meets their needs, and does so right when they’re ready to consume it?

Here are seven easy-to-follow tips:

1. Understand the type of content your prospects and customers need...

2. Tell a story that will make your content memorable...

3. Structure content to guide readers...

4. Hook readers with a strong headline...

5. Give readers evidence...

6. Facilitate content consumption...

7. Edit and revise your content at least once...

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Curated by Giuseppe Mauriello

See it on Scoop.it, via Marketing Strategy and Business