Automating Lead-to-Revenue Management

Automating Lead-to-Revenue Management:

Lead-to-revenue management (L2RM) is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how marketers can make the most of their L2RM investments, by keeping a few things in mind:

• Be honest about your marketing process maturity
• Identify what capabilities you really need
• Develop a marketing automation road map

This must-read report will help you understand and develop a L2RM process that leverages marketing automation systems to drive revenue. Download the new Forrester research report today.