David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure

David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure:

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget?

What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?

David Meerman Scott, a veteran PR and marketing expert, has written a book that teaches you how to accomplish that, and more.

Enter Newsjacking, a powerful way to get seen and heard in today’s big media environment…

In this episode, David Meerman Scott and I discuss:

• How a single blog post brought one company $1,000,000 in sales
• How to become a Newsjacker with a blog and Twitter
• What your website must look like in the near future
• Where journalists are desperately looking for content
• 3 Newsjacking case studies you can use right away
• The main goal of Newsjacking and how to achieve it

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 29.6 MB | 24:41
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
• David Meerman Scott’s blog
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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