The Death of Telemarketing

The Death of Telemarketing:

Three things the telemarketing companies aren’t telling you

Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of:

1. Telemarketing is not just about making the call

The telemarketing companies may have promised that they can bring you in lots of business, purely by making the calls. They may have assured you that they – or you – don’t need to do anything else. However, by using an inbound marketing strategy to connect your telesales with other marketing activities, you could actually see a much better return.

2. Your telemarketing campaign is not just about a list However great the telemarketing companies say their lists are, they are just lists. Have the telemarketing companies told you where the information has come from, how up to date it is and whether they have additional data that will make your cold calls convert into customers? Your telemarketing campaign is not just about a list – it’s about a list that is targeted, segmented and up to date.

3. Telemarketing is personal Those telemarketing companies may have promised high volume calls, but are they prepared to take an individual approach with each one of your prospects? With more insight into each prospect and a script that reflects what’s important to them, you could see a much higher return.