How to Write an Attention Grabbing Headline and Introduction: Many visitors to your site will only begin to read your copy if they are impressed with your headline, and relate to what it offers.
For you to reach your target audience you need to write a professional copy that will attract your customers. Writing sales letters doesn't have to be limited to direct mail, though. You can write a sales letter for your website, your Email leads and other marketing communications too. The first step is learning the components of an effective sales letter.
Many others will stop reading after the first paragraph if it does not live up to what is promised in the headline. These two sections of your copy are crucial for attracting and maintaining your audience.
Here are some of the words you could use in your headline to ensure your audience reads on:
There are also a couple of widely used headline structures that are proven to keep the attention of your website visitors:
What … aren’t telling you
This headline tells your readers that they are being given information that their competitors would rather they did not know. The feeling that they have access to something exclusive or secret is a powerful motivation for people to buy.
‘How to…. and….’
You will have heard of the book ‘How to make friends and influence people’. Using this structure for your headline enables you to tell your reader how they are going to benefit from your product. A further advantage is that you can accurately target your chosen audience by including two of their desires in your headline.
Study headlines that you like and that capture your attention. What techniques do they use? How can you make it work for you?
Once you have a killer headline, you need to follow it up with a great first sentence and paragraph. If you have promised something in your headline, your first sentence will continue to tell your reader that they are going to get it.
Make Good Use of Your Call to Action
Your call to action tells customers what you want them to do. Call now! Hurry before this offer ends! This offer is not available in stores. Get a free upgrade just for calling. Use your call to action to direct customers to the next move, getting them one step closer to the sale.
Try to summaries everything you need to say in paragraph one as a large percentage of your visitors will not read beyond that point. In fact, many will skip to your call to action. If both aren’t compelling, click….. they’re gone.
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