Jim Farley - a marketer with courage - interviewed by Brian Solis

Jim Farley - a marketer with courage - interviewed by Brian Solis:

Here's one of the best interviews I've seen in a long time.

Brian Solis, who is always interesting, is interviewing Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service (how's THAT for a lot of responsibility?). Jim is a wonderful example of a customer-centric marketer, a true thought leader.

He reminds me how important it is for marketers to have courage - but that courage can only come from a personal understanding of how customers really think. He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience.

read more