Social Media Marketing Explained in 61 Words

Social Media Marketing Explained in 61 Words:

Classic wisdom from David Meerman Scott. Don’t buy, beg or bug!

It still boils down to content marketing. According to David, you can choose from three old, traditonal methods:

• You can buy attention (advertising)
• You can beg for attention from the media (PR)
• You can bug people one at a time to get attention (sales)

Or…

…you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

More content marketing and social media wisdom from David: Via www.webinknow.com