Top 10 Customer Engagement Killers

Top 10 Customer Engagement Killers:

Avoid These Customer Engagement Killers

Customer engagement is an extremely important component to your content marketing program. If your customers aren’t engaged, you are wasting your time and resources investing in a content marketing program that is set up for failure.

What is customer engagement anyway? Customer engagement for content marketing boils down to the value customers receive when consuming your content. Customer engagement is a huge indicator of success for any content marketing strategy, whether you are simply starting out with a corporate blog or you are more established and showcasing multiple content types. A high level of customer engagement is activated when customers are leaving comments on your blogs, sharing your content, posting your content to Facebook, or talking about it with friends.

Every content marketer strives to produce and deliver content that speaks to his/her customers. This is not an easy thing to do.

To get started, try avoiding the following 10 killers:

1. Omitting market research from your process
2. Ignoring your customer’s wants and needs
3. Creating content that only speaks to your features
4. Avoiding offering insights on your customers’ top pain points
5. Not participating in conversations on social media
6. Avoiding controversial topics
7. Not getting feedback on your current efforts
8. Not responding to negative feedback
9. Only producing one content type
10. Including registration gates and web forms on all content