Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 3 of 4 – Building Brand Equity

Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 3 of 4 – Building Brand Equity: In my last blog post I explained how adopting a strategy of selling on value rather than price helps companies succeed in highly competitive markets. In this post I will discuss why building brand equity is important, especially in competitive markets. Sell value Build brand equity Focus on the target customer segment There are a…