Case Study:: Content Marketing: How employee content drove 200 leads per day at Guitar Center

Case Study:: Content Marketing: How employee content drove 200 leads per day at Guitar Center: Your company's key strengths can be a great source of content. If your organization has a resource that no other company has, and it can be used to help your customers, then it can be a wellspring of valuable, compelling information. Guitar Center increased sales leads by leveraging one of its most abundant resources -- the expertise of its sales team. Find out how the marketers encouraged salespeople to provide content and how they're using it to generate leads.