Case Study:: Getting Started with Social Media Marketing: How one company went from 0 to 630,000 Facebook post views

Case Study:: Getting Started with Social Media Marketing: How one company went from 0 to 630,000 Facebook post views: Social media is a channel that consumer marketers need to engage with. The challenge is finding the best way to meet the needs of your customers and prospects and also receive business value from the social platforms. This case study is geared toward the marketer looking to get started in the social channel, and looks at the strategy of a personal finance website that is focused on relatively low-key community- and interaction-based approach to social media marketing. Find out how the company created and grew its social media marketing over two years.