Case Study:: Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261%

Case Study:: Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261%: B2B marketers often face the challenge of getting the specialized industry knowledge their audience will value out of the heads of subject matter experts and into the hands of the media and content marketers. This case study looks at how a global Internet security services company, with clients such as Google and Microsoft, leveraged its massive amount of internal data into easily consumable quarterly trend reports, and drove a 261% increase in media coverage over two years.