Case Study:: Reputation Management: How Dairy Queen handles customer service using social media

Case Study:: Reputation Management: How Dairy Queen handles customer service using social media: Reputation management, customer service and protecting the brand are all tied together. Finding new customers is a crucial part of consumer marketing, but retaining existing customers is also very important. This case study looks at how Dairy Queen balances the challenge of handling customer issues while not being in total control of the entire process due to its individual franchises. We look at Dairy Queen's process, and offer actionable items on being proactive, highlighting how customer comments can improve product development.