2/09/2012

Charlie Green on Building Trust in Marketing and Business Development

Charlie Green on Building Trust in Marketing and Business Development:

Charles H Green needs no introduction (but I’ll give him one anyway).

As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie’s built a name as THE expert when it comes to trust in business relationships.

I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their marketing and business development when they’re “courting” a potential client.

Listen in, and you’ll hear some of the most powerful, yet simple advice you’ll ever hear on building strong trust-based relationships.

If you’re new to Charlie’s work – or just want a reminder of all his great material, head over to his website:

The Trusted Advisor

And take a look at the recently released Trusted Advisor Fieldbook. It’s got a teensy weensy contribution from me (but don’t let that put you off – it’s an excellent book!)

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Charlie Green on Building Trust in Marketing and Business Development is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results

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