Increase Your SEO Ranking With a Social Media Spanking: 5 Ways to Enhance B2B Company Visibility

Increase Your SEO Ranking With a Social Media Spanking: 5 Ways to Enhance B2B Company Visibility:

There are over 200 ways to improve your Google SEO ranking; most involve backlinks and misleading algorithms. Here, we focus on the necessity of high-quality content and the right utilization of social media platforms to boost visibility (and ultimately lead users/sales). If you understand this article correctly, you will gather that every company’s strategy will differ, due to the need for specialization. Though here are some general tips for jumpstarting your company’s viral success. It’s time to whip your B2B social media strategy. Whip it good.

1. Accept the reality that online content is key. If you don’t exist within the social media channels, your business does not exist. That $2 Million investment round that just happened? Unless it is pushed through your social media channels, it is as if it did not take place at all. The time, energy and money it takes to create a viral effect, is worth the extra sweat and dollar.

2. Figure out EXACTLY who is in your target group and where they hang out online. You say everyone can use your service? They can’t and wont. Find out precisely the profile(s) of the people or companies who can utilize what you provide.

What do they do for a living? Where do they hang out on the web? What type of news do they read? Which social media sites do they spend the most time on? How are they communicating on these sites? Where are their spouses, children, and friends? The information about your target group should directly correspond to the campaign you create and how/where you decide to push it.

3. Refine your content. You don’t have to write about the same thing everyday, but your message should be consistent, easy-to-follow and strong. Google rankings assess words/word pairing – though do not let this discount the effectiveness of high-quality, originality. To establish yourself as an expert, you have to demonstrate through written and visual content that people can (and should) turn to you, above others, for advice, products and services. Your audience should be clear about what you do, why you do it, and what they gain from your interaction. Be diverse in your creativity, but do not stray from your overall purpose.

4. Use a specialized network to spread your refined content to “major” channels. Especially for B2B companies, it is essential to connect with other professionals that have a vested interest in your content. Once your information resonates with them, (more often then not) they will push this content to their main channels (blogs, Facebook, Twitter, Pinterest, LinkedIn). You must do this yourself, as well.

A good example of a specialized network for B2B companies is exploreB2B. Here, you write articles and code them by industry/category so they can be easily found and distributed by professionals who also find value in your content and an incentive to spread its message.

5. Keep at it. Not all the content you create will go viral. Continue to write, write, write and distribute. If you still do not get anywhere, reassess your target group. It takes time to see results and find your groove, so have patience while you whip it.