Landing Pages for Social Media Marketing

Landing Pages for Social Media Marketing:

Social media is all around us. From Facebook to Twitter, more people than ever use social networks to communicate with friends, family and colleagues. They also use them to follow brands and research recommendations about products and services. Using landing pages in your social media marketing can help you turn social interactions into social conversions. Let’s dig a little deeper and see how.

Get Social With Landing Pages

According to a wonderful post from Social Media Examiner, more businesses see increases in responses and leads with the addition of social media. In this post, they give us some great stats. Let’s talk about them and what they mean for how you can use landing pages in your social media efforts.

1. Approximately 40% of social media users access their accounts through mobile devices.

Today’s smart phones, tablets and other mobile devices allow us to access just about anything online. As more people come to your landing page via social media, you can bet a good amount will use a mobile device. For any social campaigns, you should be ready to automatically redirect mobile visitors to a mobile optimized version of your landing page.

2. Americans spend more time on Facebook than any other U.S. site.

With over 800 million users, there’s a good chance you will see many prospects hit your Facebook properties. This means if you don’t have a Facebook presence, now’s the time to get it started.

Using an iframe, you can pull a Liveball landing page into one of your Facebook tabs. For instance, these pages could include an opt-in box for your email list or get people to demo or to download a whitepaper. Every LiveBall console comes with templates designed to fit the specialized size requirements of Facebook, helping you create Facebook specific landing pages with code or development resources.

3. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.

Wow – this one says a lot to me! With a loyal following on social networks, you will not only have a way to instantly communicate with prospects and customers, but you have a medium that earns trust faster – and that leads to more sales.

This means it’s important to stay active on your social networks to earn your prospects’ trust. Keep in touch and market to these followers by use specific landing pages to offer free educational content, special offers or access to online events. Make sure that you add social sharing buttons to these landing pages, so your fans can let their friends know about this cool whitepaper or demo they just saw.

How do you integrate social media with your landing pages? Leave us a comment to let us know!