The Lead-Nurturing Payoff for the Tech Industry

The Lead-Nurturing Payoff for the Tech Industry:

Lead nurturing can give tech marketers a seat at the revenue table. This report, compliments of Marketo, by independent research firm, Forrester Research, Inc., discusses how lead nurturing can help technology companies connect with their customers earlier in the buying process and stay connected throughout the buying cycle.

Download the research report to discover how to:

• Expand your vision for lead nurturing
• Use lead nurturing to improve marketing and sales alignment
• Automate the processes of lead origination and nurturing

This must-read report will ensure you are able to build a robust lead-nurturing program that delivers more sales leads, shorter sales cycles, higher close rates, and larger deal sizes. Download the new Forrester research report today.