Twitter: How To Use It For Your Business

Twitter: How To Use It For Your Business:

Many view social networking websites as a place to socialize causally with other people. However, recently, many companies have discovered the value of using social media platforms to increase their online presence, which can lead to new customers and general interest in their company. Twitter is a social networking and micro-blogging service that allows users to share text-based posts of up to 140 characters. The service is growing at a rapid rate with over 200 million tweets per day and over 300 million users. Twitter can be very useful for businesses in their online marketing campaigns if used actively and most productively.

Setting up your company page Signing up for a company Twitter account is fairly straightforward and quick to do. The name you provide should be the name of the company or owner. However, the name of the company should be used so that it is easier for users to find you if they do not know the owner’s name. The username (also known as your handle) should also be the name of the company to allow for easy search as well. The profile picture should be the company’s logo, name, or other image that is clearly representative of the company. The bio section should include a short synopsis of the company so that people know exactly what your industry is and what your company offers in terms of product type or service. Be sure to use keywords in this bio that allow users to easily search for your company based on their interests or what they are looking for. The web section should include a link to your company’s website or blog. The location section should include the city and state of your company’s headquarters or main location. When choosing a design for your background, use colors, images or logos that represent your company, as well as contact information. Avoid making your background too busy, keeping it simple will make your twitter profile easier to view.

Posting updates To maintain an active Twitter profile, it is important to produce tweets on a consistent basis – about a few times a day. Tweets are allocated only 140 characters so it is important that your message uses keywords and an encompassing short description that successfully summarizes that main topic of the message. These messages may include updates on your website such as new information, sales or special offers, new blog postings or press releases. Tweets should also consist of industry updates, such as news or articles from credible sources (newspapers, industry magazines, study results or new blog posts from respectable writers of the industry). Many articles found on the Internet have tweet buttons alongside or at the end of their articles, which make it easy for you to share by just clicking the link to share on your own Twitter profile. This information could be found from tweets of credible sources that you follow as well as online research of those writing valuable content on your industry.

Tweeting and getting your information shared Sharing valuable content will get you the attention that your company needs from industry writers, clients, customers and potential customers or clients. Including keywords, important topic that interest your customer or client base can boost attention and general interest in your tweets. It is very important that you include hashtags (#topic) in your tweets so that they can show up in search results for that topic. Hashtags consist of keywords relevant to your topic or main idea of the tweet. A Twitter widget of your live stream could be connected to your website, so that it is consistently updated with topics shared on your Twitter profile. Also, your Twitter feed could be connected with your company’s Facebook page so that your tweets are circulated to that audience as well. Tweet buttons can also be added to the conclusion or side of any articles or updates that your company produces – making it easy for others to share on their own Twitter accounts. Follow buttons make it easier for your website visitors to find your Twitter account and follow your company.

Twitter is a very useful tool in spreading quick news and updates to your followers. The short messages make it easier for people to engage with and understand the message being shared. As a reputable company, it is important to be professional in all of your tweets and profile. This makes followers take you seriously and value the information that you share. When used efficiently, Twitter has the potential to greatly add to your business’s marketing campaigns and reach to your target audience.