Using Links to Drive Traffic to Your Site

Using Links to Drive Traffic to Your Site:

Links are valuable, but odd little creatures. Your linking strategy might suggest you buy inbound links, employ backlinks, use newer note links or simply link your blog comments to other sites to fuel increased traffic to your website. But, even Internet veterans still sometimes wonder what are good links, where do they come from and how can I use them? Here are some easy—not exactly cutting edge—but proven options, to use links to your advantage.

Employ social media profiles and blogs. Ok, you veterans realize that this suggestion is not state-of-the-art. Do you want cutting-edge or stuff that works? This linking strategy still works well. Are you using this technique to the max? If you’re not, reconsider this proven method in light of newer options, such as Google+, to generate your own links that drive traffic to your site. However, more traditional sites, such as Facebook, Youtube, LinkedIn, and Twitter, can still accomplish your increased traffic goal with your efficient links.

Post comments on other websites and blogs. Commenting on the articles, tips or thoughts of others continues to effectively drive traffic to your site, as long as you include a clickable link. Understanding that this has historically been successful does not mean it has become useless. Have you always remembered to include your own links when posting pertinent comments?

Act as a guest blogger on other sites. Do you know the newest or best tips that deliver? Popular blogs remain a valuable link source. As a guest blogger, you can connect and reach out to prospective customers you may find impossible to locate using even your best content marketing text or efforts.

You need not buy inbound links if you effectively create your own. For example, contributing to “How to” sites is an easy, useful way to employ links to drive traffic to your site. “How to” articles remain user magnets and being perceived as an expert will generate traffic to your website. Including your own link at the end of a valuable “How to” articles is a simple way to fuel additional traffic to your site.

Using backlinks is still effective in generating traffic. While you should think twice about using backlinks to your direct competition, these tools can still lead you to customers you would otherwise have difficultly reaching. Using backlinks is a relatively simple process, with which you’re probably already familiar. Adding backlinks—particularly if you share them—to your own copy will drive more traffic to your site as well as to the site of the person/company you include in your linking strategy. This is a proven win-win technique. It eliminates the need to buy inbound links or risk migraine headaches inventing the next better mousetrap or sliced bread idea.

Choosing to buy inbound links or share backlinks with another’s site creates visitors to both locations that they/you might otherwise never enjoy. Backlinks reinforce the idea that links are valuable, pain- and cost-free animals that can deliver huge benefits, when used properly. Besides making new, engaged friends, you will also generate customers, revenues and, hopefully, profits. Even in the digital world of e-commerce, “traditional” electronic techniques, such as using links, will still give you cash flow and success.

The “link value equation” fortifies the reality that any linking strategy you employ is a wonderful option if it delivers the results you crave. Using links wisely has worked since the early days of the Internet and continues to generate good results today.

William P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.