3/09/2012

4 Tips for Converting Social Media Leads

4 Tips for Converting Social Media Leads:
You don’t just have social media friends and contacts in order to be popular. The point is to eventually convert these leads.  After all, isn’t that the point of your social media for sales endeavors?  Lead generation is why you are using social media, and you’ll never see your sales productivity head in the right direction if you don’t take the steps necessary to convert your social media leads into social media sales!  In this article, we will look at 4 important and useful tips for converting your social media leads.

Bait your customers by understanding what they think.

Research keywords or phrases that people may be looking for and start addressing these topics.  Add value to the conversation by giving people what they need.  Remember you want to be a useful and valuable resource that is seen as a giver and not just a taker!

Mention people on Twitter

When other users are mentioned, they and they will pay more attention to you.  As simple as this point is, it is also very overlooked.  Also don’t be shy about retweeting other people’s quality content, as they might just return the favor!

Engage potential customers through constantly having interesting content.

Interesting content looks to address people’s interests or help them solve a particular problem.  Increasingly, people are growing tried of useless fluff on the Internet and want more.  Give people useful and engaging content and they will pay greater attention to your company.

Create Incentives

Provide users with specific benefits for engaging with you on your social media channels, as this will help you to create a community.  Giveaways, advance information, and different offers can help make followers feel special.
These four ideas will assist you to use social media for sales.  When you take these steps, your social media contacts will be more likely to visit your website and take interest in the products and services that your company offers.

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