Case Study:: Lead Nurturing: Pilot campaign increases conversion 32.6% with automated emails

Case Study:: Lead Nurturing: Pilot campaign increases conversion 32.6% with automated emails: Lead nurturing can increase ROI, but many companies have yet to try targeted nurturing via email. If you're on the fence, or simply wondering how to get started, this case study outlines a successful pilot campaign to give you ideas. These B2B marketers focused on keeping it simple, improved conversion rates 32.6%, and solved their lead-volume problem. Inside, you'll see the steps they took and each of the five emails in the nurturing series.