Case Study:: Email Marketing: Delivery rate increases from 60% to 99% by separating inactive subscribers rom Marketing: Case Studies & Know-How from MarketingSherpa

Case Study:: Email Marketing: Delivery rate increases from 60% to 99% by separating inactive subscribers: Email marketers are masters of improving response and adding subscribers. But, problems with deliverability can be more difficult to handle. How can you improve your reputation and get more emails into the inbox? In this case study, a marketing team changed how it handled inactive subscribers and pushed delivery rates above 90%. The team even re-engaged a few dormant contacts along the way. Find out how the team split its sender reputation and lifted results across the board.