Case Study:: Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads from Marketing: Case Studies & Know-How from MarketingSherpa

Case Study:: Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads: Event marketing around industry trade shows is a key piece of many B2B marketers' strategies. When this is the case, it makes sense to maximize that budget spend with an effort that supports the marketing around the event. This case study looks at an OEM provider that focuses on a yearly trade show, and decided to run a multi-channel, multi-month campaign around that event to generate awareness and leads. Learn how this effort was able to exceed every KPI, and also lead to 300% return-on-investment for the entire campaign.