Writing the better content for more traffic and leads from The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B by The Leads Explorer

Writing the better content for more traffic and leads:

Analyze traffic

If you analyze your web traffic you will find that only a few pages attract most traffic. These pages have the better content for your target market. Writing quality and publishing content is the most effective to get the highest volumes of traffic in your business. It is worth more than anything else. It’s your best investment ever.

What is quality content ?

The problem is what is the better content ?
When are you writing the quality content ?
How do you know upfront what is quality content and what is not ?
Is this blog post quality content or not ?
How can the quality of this blog post or any content be measured while writing and editing ?
Of course we know that popular keywords will generate more traffic than less know keywords. Still it is not sure using the most popular keywords the traffic will come as the content still can be mediocre.

Traffic is not leads

Even if we would know how to measure our content quality upfront and it would bring traffic, then still the type of visitors is decisive for generating leads or not. Thus great quality content but missing to address the target audience has no value.
Even if your great quality content generates massive amounts of traffic but without generating leads or landing customers then the better content is worth as much as garbage content.
the quality content needs to bring the required interested and potential customers.

Doomed to produce much content

As we don’t know upfront what is the better content and if it will bring the necessary potential customers, we are doomed to write a lot of content with the hope to produce every now and then the better content which also attracts the target market segment that holds potential customers.
It’s almost like trial and error leading to the production of massive amounts of content.