Article:: Marketing Research Chart: Formal methods for calculating ROI yield strong results

Article:: Marketing Research Chart: Formal methods for calculating ROI yield strong results:
rom Marketing: Case Studies & Know-How from MarketingSherpaWe asked 2,735 marketers to tell us about their organization's measurable ROI in 2011. Survey responses revealed an average of 77% ROI, with the largest number of respondents reporting approximately 100%. What are the indicators for higher ROI? Our study suggests strategic processes for funnel optimization and a formal method for calculating ROI.