Case Study:: B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list

Case Study:: B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list:   from Marketing: Case Studies & Know-How from MarketingSherpa
Many companies rent lists and reach prospects who have never heard of them, even if it's not a best practice. The marketers in this article, however, earned great results by shifting gears to focus campaigns only on prospects who had prior contact with the company. See how two emails and six phone calls generate an average 4-to-1 ROI for this healthcare IT company's lead generation. We include the team's contact schedule and show how the emails prime prospects for conversion.