Case Study:: Inbound Marketing: How a software company generated 190% more leads with a small budget

Case Study:: Inbound Marketing: How a software company generated 190% more leads with a small budget: rom Marketing: Case Studies & Know-How from MarketingSherpaStartup companies face many challenges -- most notably the competition with better-funded and more established organizations, which have substantial budgets for traditional marketing and advertising. This case study looks at a U.K.-based recruiting software company that devoted its entire marketing spend on an inbound strategy. Read on to learn how it leveraged its content, social media, and even a unique approach to industry trade shows, to drive a 335% increase in website traffic, and 190% lift in leads generated.