Case Study:: Email Marketing: Six-email welcome increases revenue 13%, open rate 66%

Case Study:: Email Marketing: Six-email welcome increases revenue 13%, open rate 66%:from Marketing: Case Studies & Know-How from MarketingSherpa As we know, marketers send emails to generate revenue, whether directly or indirectly. But sometimes it's just as important to focus on softer goals to put more money in the bank. See how a UK-based student portal increased revenue from a welcome email 13% by expanding it to a six-day series. Open rates for the team's newsletters increased 66% after launch. Also, learn how the team increased results without increasing complaints.