Case Study:: Multichannel Marketing: Combining email and content marketing leads to 35% conversion rate for Elsevier

Case Study:: Multichannel Marketing: Combining email and content marketing leads to 35% conversion rate for Elsevier:from Marketing: Case Studies & Know-How from MarketingSherpa Email marketing is a key element of the complex B2B sale. Its main role is to serve as the communication medium for delivering content to prospective customers. This strategy is important because those prospects conduct their own research long before making a purchase decision, and because an effective email and content strategy helps Marketing provide Sales with higher-quality leads. Read on to learn how one B2B marketing team utilized email to improve lead generation through a combined email and content marketing strategy, and how this effort led to an average of 35% conversion to lead via online form registration.