Event Presentation:: Video of Brian Carroll and Nicolette Dease's Presentation from B2B Summit 2011 - Optimizing the Lead: A data-driven optimization process

Event Presentation:: Video of Brian Carroll and Nicolette Dease's Presentation from B2B Summit 2011 - Optimizing the Lead: A data-driven optimization process: Marketing: Case Studies & Know-How from MarketingSherpaTo get you ready for the upcoming MarketingSherpa B2B Summit 2012, August 27-30 in Orlando, here is a session from last year's event. This video features the entire Optimizing Lead Generation presentation by Brian Carroll, Executive Director of Applied Research, MECLABS; and Nicolette Dease, Program Manager, MECLABS Leads Group. (MECLABS is the parent company of MarketingSherpa.)