Going Mobile With Content Marketing

Going Mobile With Content Marketing:from ideaLaunch by WriterAccess

Mobile devices are revolutionary in so many facets of life. One area where their influence is most pronounced is how people acquire information. As more people shift to using mobile devices for a variety of activities, companies have also shifted their approach to marketing content. Now a greater emphasis is placed on creating and delivering mobile friendly content.
Going mobile with content marketing is an important step for content writers who want to engage a larger audience. Marketing approaches that worked even a few years ago are not going to work now. Writers must specifically focus on creating and marketing content designed to engage their target audiences from various mobile devices.
There are a few ways you can offer content services that capitalize on this mobile revolution:
1. Manageable Content
Content created for mobile devices should be formatted specifically for viewing on mobile devices. It is a mistake to take content originally designed for desktop or laptop viewing and cram it all onto a smart phone or tablet.
Make it a rule to display only the most relevant information on mobile devices. People are typically on the move when they use their smart phones or tablets. They don’t want content that requires them to take extra time to navigate just to find what they want to know. Content designed for mobile devices should put everything that is important right at the fingertips of each person in your target audience.
2. Fresh Content
Creating mobile-friendly content is only part of the equation. Once you give your target audience a reason to access your content from their mobile devices, you need to give them a reason to come back. Fresh and original content is the ticket to making content marketing through mobile devices a worthwhile investment.
No clever mobile design or trendy SEO technique can disguise poor content. SEO works best when it is grounded in producing content that real people want to read instead of focused on boosting search engine rankings. Creating a continual stream of high quality, original content for mobile devices will do more to boost the popularity of your content than any clever marketing tactic.
3. Adaptable Content
When you create content for mobile devices, it is important to remember not to take a one size fits all approach. Your content should be designed to fit viewing screens of all shapes and sizes. Making your content adaptable to each mobile device will open the doors for many more people to access it.
The best way to do this is to create a content management platform that will adjust automatically to multiple mobile platforms and operating systems and offer a version of your content that is perfect for that device. Avoid using heavy graphics or larger documents such as PDFs that slow down load times on various mobile devices. A better strategy is to incorporate drop down menus and boxes that allow for easy navigation and quick reads. This will entice your target audience into returning to receive more content from you.
John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.