You can build an entire business around making it easier

You can build an entire business around making it easier:from Andy Sernovitz's Damn, I Wish I'd Thought of That! by Andy Sernovitz

Who would have thought that there would be room for another travel website?
But the folks at Hipmunk figured out a simpler, easier-to-understand result that saves everyone time and stress. And travellers are flocking to them over entrenched, rich competitors.
There is always a business opportunity if you can make life easier for people.