3 Tips to Optimize Your B2B Social Media Marketing Mix – Social Media B2B

3 Tips to Optimize Your B2B Social Media Marketing Mix – Social Media B2B:from 3forward by Matt Smith

 B2B Lead Generation

“B2B marketers often ask me how to apply traditional marketing mix modeling concepts to their social media efforts. Although the answer I give is not scientific in nature, my goal is to show them how analyzing data can lead to data-driven decisions for the marketing mix, which then can be measured in terms of KPIs. Here they are.”   READ MORE…
Source: Social Media B2B