6 Ways to Get the Most Out of Freemium for Your Small Business

6 Ways to Get the Most Out of Freemium for Your Small Business:from Mashable! by Lauren Hockenson

One of the most difficult things about bootstrapping a startup is utilizing the right resources to optimize efficiency and promote growth. And, it doesn't help that the best tools for the job often come at a pretty hefty price. It's easy to feel shortchanged, especially when the apps of your dreams feel like a mouse-click away.
But don't despair. Over the last few years, startups benefited from the so-called "freemium" model -- a company offers the basic functions of an app suite for free, and then charges more for premium features and bigger storage space. A classic example is newsletter platform MailChimp, which is free for a few subscribers, but as your userbase -- and business -- grow…
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