Article:: Marketing Research Chart: Is value proposition testing part of your lead gen strategy?

Article:: Marketing Research Chart: Is value proposition testing part of your lead gen strategy?: from Marketing: Case Studies & Know-How from MarketingSherpa
When it comes to combating rapid technological shifts and resulting divisions in customer attention, testing is one of the best tactics in the lead gen arsenal. However, this tactic often falls by the wayside, leaving organizations with stale value propositions, and poor sales to match. Check out this week's marketing research chart to see the percentage of marketers who use value proposition testing to keep their messaging fresh and relevant.