8/14/2012

Dump Your Social Media Strategy. It’s Not Customer Service

Dump Your Social Media Strategy. It’s Not Customer Service:by 
Social media is not a destination; it is an enabler of business strategy. In and of itself, social media will not drive customer satisfaction, robust collaboration, or revenue. It’s like putting a toy sailboat in a pond and huffing and puffing into the sail to make it go. It will go but randomly for it lacks a rudder…..
Read the complete post on Forbes.

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