Is Business Email Marketing Dead?

Is Business Email Marketing Dead?:from Business Blogs by Business Blogs

I wrote a post on our global business blogs site presenting my opinion on why email is not dead sparked by an associate informing me that a client dropped their B2B email marketing campaign because their teenage daughter does not use email. It is easy to explain why a teenager does not use email and it is a risky idea to drop an effective business marketing channel based on a teenager’s preferences.
In fact ask Air New Zealand if they think email as a communication channel is dead. They just appeared in a Mashable article titled ‘5 Brands That Get Email Marketing Right‘. Extract below

The airline that created the “best in-flight safety video ever” also works its magic on the pre-flight email reminder.
The email has a personal greeting from the actual Air New Zealand flight steward who will be working the flight. Representatives from Air New Zealand, say that passengers often print out their emails and show them to their “celebrity” crew member when they step on the plane.
Dynamic content rules in this email, which is part of Air New Zealand’s “personality allowed” campaign. Besides the personal greeting from the crew member, the email recaps the traveler’s itinerary, offers a five-day weather forecast, and destination tips.
Both the pre-flight email and the post-flight email generate impressive open and click rates, which are well above industry averages.

By using the data they have for clients in their database and understanding what information a person needs when they are traveling Air New Zealand is a fantastic reference for the power of email marketing.
One of our directors was so impressed with the email she received for a flight booking that she wrote a post about it ‘Email Marketing – 3 Tips For Better Response‘
So if you decide to drop your business email marketing efforts due to the preferences of your young adult children have a good look around at what the big business players are doing including the social networks like Facebook, LinkedIn etc – they all use email to bring their users back to their websites.