The Preflight Email Checklist
The Preflight Email Checklist:from Business 2 Community
What goes into a successful email marketing campaign? For a relatively basic component of online marketing, there are a lot of points to consider when sending out the perfect eblast. Do you have an attention-grabbing subject line? Are you sending the right content, and at the right time? Will the content show up on different platforms and devices?
If there’s one thing we learned from Pardot’s recent survey of B2B marketers, it’s that email (though its role is evolving) is far from irrelevant in today’s marketing world. Researching best practices, trying out different formulas and optimizing your email marketing campaigns are all worthwhile time investments — and so is making sure that all of your efforts don’t go to waste in someone’s spam filter. So don’t forget to monitor deliverability: print out the following checklist, hang it by your desk and make sure that each email campaign you send out is not only effective, but also reaches its target.
If there’s one thing we learned from Pardot’s recent survey of B2B marketers, it’s that email (though its role is evolving) is far from irrelevant in today’s marketing world. Researching best practices, trying out different formulas and optimizing your email marketing campaigns are all worthwhile time investments — and so is making sure that all of your efforts don’t go to waste in someone’s spam filter. So don’t forget to monitor deliverability: print out the following checklist, hang it by your desk and make sure that each email campaign you send out is not only effective, but also reaches its target.
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