3 Sales Trigger Examples and Email Templates

3 Sales Trigger Examples and Email Templates:from (title unknown) by Jon Birdsong
When someone changes jobs, it’s a great sales trigger and potentially one of the hottest new leads in your database. Imagine a person who already likes your software, has been through the buying cycle, knows your product inside and out, and is now in a position to purchase the software again at a new company. Perfect.
As you know, we built a sales intelligence tool that alerts you when someone in your LinkedIn network changes job, has an upcoming birthday, or is a new connection. This data is great, but how do you turn it into valuable information? By acting on it!
Below are 3 sales trigger examples and email templates you can use the next time someone in your network changes jobs.

Context: Bob Marsh is a sales pro. Bob works at ePrize, but he recently launched a new division called LevelEleven which impacted his title and LinkedIn profile.
Goals: 1) Let him know I’m paying attention to his progress and future needs. 2) Keep myself top-of-mind as he faces numerous buying decisions in the upcoming months.
After all, he’s building a new business, so he’ll have many buying cycles to navigate. Examples include: CRM software, email marketing software, sales intelligence software, bill processing software, etc.
Email to send:
Bob,
Congrats on your latest progress in starting your own company. I admire the folks who really step “in the arena” as Roosevelt eloquently put it.
Anyways, I know you’re probably in the midst of many decisions, but if [company name] and I can be helpful in anyway as you build your business, please do let us know.
Good luck and talk with you soon.
Sincerely,

[Name]

Context: Kyle just changed jobs from one SMB to another but has an entirely new market to focus on in his sales. Let’s imagine he’s was using our sales intelligence software at his old company.
Goals: 1) Let him know you’re privy to one of the biggest changes in his professional career. 2) Since I sell sales intelligence, I’m going to learn about his organizational structure and see who is the key decision maker.
Email I’d write:
Kyle,
Saw you just made a big career changes, that’s awesome man. It seems like you’re in a much bigger and lucrative industry than before.
When you get settled, I’d love to find a good time for a call and learn about the new company. I know our sales intelligence software helped you increase deal flow before, and if you think we’d be a good fit at OxBlue, let us know and we help any way we can.
Talk with you soon and definitely check out out how we closed a VC in one email. From one sales guy to another, you’ll appreciate the effort.
Sincerely,
[Jon]

Context: Mike just made a huge move from one Fortune 500 company to another. He hasn’t used my product but we we’re in early discussions for a demo.
Goals: 1) Let Mike know you’re paying attention to him and his professional accomplishments. 2) Get lunch with Mike to learn about his new role as well as understand who’s the best person to pick up the conversation at his old company.
Mike,
Just heard the good news about your move to General Motors. Congrats.
You’re probably neck deep in getting acclimated to your new environment. When you come up for air in the next week or two, let’s grab a lunch.
Keep them in the fairway between now and then!
Sincerely,

[Name]
Notes:
Because Mike is at a Fortune 500 company, I know this sales cycle is going to be much longer than an SMB company. I’ll want to take him out to lunch and find out more about the intricacies of such a complex sale. Also, I’ll want to find out who has moved in his position at Hewlett-Packard. All of this should be done over a white-table-cloth lunch on me.