4 Reasons Mobile Marketing Leads Are Better?

4 Reasons Mobile Marketing Leads Are Better?:from Business 2 Community by McKay Alle
We’re constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Data from a variety of sources indicates that mobile marketing spend will increase 5x to 10x in the next 5 years. Mobile marketing is huge now and will only get bigger.
Our mobile marketing research shows us one thing that is becoming irrefutable: mobile marketing leads are better. They convert to customers more frequently than web leads do. That’s a fact. But why?
Here are 4 reasons mobile marketing leads are better:
1. Mobile leads are typically phone calls.  Other marketing channels produce web form fill-outs or web traffic. Those leads only convert to customers 2% to 6% of the time. Mobile marketing, on the other hand, typically produces phone calls. Phone calls convert 10x to 15x more frequently than web leads. In short: phone calls are very good leads and mobile is good at producing phone calls.
2. Mobile leads take action quickly. We’ve all tried to calculate what our prospects’ usual buying cycle is. It could be weeks, months or years. Our data is showing, however, that mobile marketing’s buying cycle is minutes. Typically when someone conducts a mobile search and calls a business they have already done research. They are beyond the researching stage. They are in ‘buy’ mode.
I’d take a lead that is ‘buy’ mode over a lead that is ‘research’ mode any day of the week.
3. Mobile leads are cheap. Mobile marketing itself is still relatively nascent. Most companies either aren’t doing it at all or aren’t doing it very well. That means keyword costs are cheap and acquisition costs are low.
4. Mobile leads are easy to track. Using a call tracking and call analytics tool closes the loop on mobile marketing. These tools allow mobile marketers to track calls from ad source, campaign and channel. And additionally, to measure lead quality and close rates for the call itself. Mobile marketing leads are great, in part because they are easy to track and derive an accurate assessment of ROI.
Mobile leads = awesome.
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