5 Styles for a Riveting Email Message

5 Styles for a Riveting Email Message:from Business 2 Community by Christine Brady

An email subject line is what generates an immediate response from your subscribers. The response may be a click to open it or it may be checking the delete button, but either way, it’s your split second opportunity to grab their attention.

But for a results-producing email message, that’s only part of the equation. The actual body of the message, the sweet spot of your emails, is what makes your message worth your subscribers time or not.
Ideas for Email Messages
Consider the structure of an email message – you’ve got the sender section, the subject line, the body and the signature.
If you followed the last series on subject lines, then you, no doubt, have some awesome subject lines at your disposal.
Here are some ideas on what to say in your messages, after they’ve clicked to open it. These ideas will help you generate a response from your messages…

• Start with questions. This is a technique that goes something like this:

Hi Jane,

How would you like to find out the way to have more clients than you ever dreamed of?

To wake up everyday and see contacts streaming through your inbox?

And, even better, to be able to attract the right people?

The idea with this method is to lead into something you have that can help solve this problem. It’s the perfect solution to this issue. You can use it to preface any message, whether you’re referring to your coaching program or an affiliate offer. Questions are excellent openers – why do you think most sales letters use a question for their headlines?

• The advice opener. This method offers a piece of advice as an intriguing opener. Try something like:

Here’s some of the best writing advice I ever got.

“Want to know how to become a great writer? Start writing, and write some more and then write some more. Then as you notice your writing improving, keep writing more.”

• Current event opener. This technique ties in a current event with your message. Start with something happening and then gradually move it toward your call to action.

Hi Jane,

Have you caught any of the Olympics?

Being a former gymnast myself, I keep a close eye on the Gymnastics events. My heart always goes out to the ones who don’t medal – they worked just as hard and sometimes harder as the winners. More times than not, it’s just nerves overload.

The thing is they are all winners – when they go back to their home countries, their nation will applaude them. Just qualifying to go is a huge achievement.

Your online marketing (or whatever your focus is) is very similar to the Olympic games…

• Answer a question. With this technique, offer a question that you’ve received and then proceed to answer it. Try something like:

I was recently asked about product creation and thought it would benefit you as well.

“I have been wanting to create my own product for quite some time now. The problem is that I don’t know where to start and what to do once I’m finished. I need help!”

• A sales P.S. No one likes an email that’s a pure sales pitch. By using this sales P.S., you can offer a great email message in the first part and then sell in the P.S. For example:

P.S. There must be something going on…

I was just thinking about a tool for publishing on Kindle and no sooner had I opened my inbox that a great tool comes my way. Basically it takes the guess work out of formatting, titling and choosing a category.

Just doing all of these steps can leave you frustrated with publishing on Kindle.

Check out this incredible opportunity to get published on Kindle in hours, not days.

Next Steps

Every one of these methods plays a crucial role in your email marketing campaign. From current events to answers questions, the common thread is the use of experiences to tie into your message.
Everything that happens around you is an experience. And with a little bit of writing and a whole lot of thought, even the simplest experience can be an opportunity to convey a message.
Because ultimately, if the subject line is what gets people to open your message, then the body copy is what elicits a call to action.
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