A CEO’s Guide To Pinterest (Infographic)

A CEO’s Guide To Pinterest (Infographic):from Business 2 Community by Craig Smith
Let’s face it, convincing C-Level executives in major brands to embrace new digital marketing tools and platforms that they may not be familiar with can often be quite the undertaking.
Most CEOs like to play things safe and take a conservative approach to marketing their brand. They feel comfortable with Facebook and sometimes Twitter but are skeptical of most other social sites.
Lately I am seeing more and more executives curious about Pinterest, but still not ready to agree to let their marketing team pull the trigger on an activation.
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.

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