B2B Marketing: LinkedIn vs. Facebook (Infographic)

B2B Marketing: LinkedIn vs. Facebook (Infographic):from Business 2 Community by Lea Chastine
It’s finally Friday–time for an infographic! As a B2B inbound marketing agency, we at OttoPilot Media are very familiar with LinkedIn and Facebook. Both are recognized as top social media platforms, but which one is better for B2B marketers? One might jump to say LinkedIn due to its professional nature and access to quality potential leads, but we can’t rule out Facebook just yet. Facebook is a great way to engage with your leads and make personal connections. Using a variety of social media tools will help your business get the exposure it needs.
Brought to you by BOP Design, this infographic highlights the strengths and weaknesses of using both LinkedIn and Facebook for you B2B marketing strategy. See the details below!

You’re on LinkedIn and Facebook, but what about Twitter? Check out our Free Twitter Cheat Sheet for quick tips to make your tweets go further!