Case Study:: B2B Marketing: How to auto-qualify new leads without a CRM or lead scoring

Case Study:: B2B Marketing: How to auto-qualify new leads without a CRM or lead scoring:from Marketing: Case Studies & Know-How from MarketingSherpa
 B2B marketers often deliver unqualified leads, which wastes their resources and those of the sales team. How can you generate qualified leads without breaking the bank? A combination of content marketing and triggered emails enabled one B2B team to generate and auto-qualify leads. The result is a campaign that automatically delivers the company's best sales prospects. Find out how the team drives SEO traffic and earned a 50% conversion rate on the landing page.