Early Access: Distilled’s Downloadable Video Marketing Guide

Early Access: Distilled’s Downloadable Video Marketing Guide:from Business 2 Community by James Daugherty
In 2012, the internet reached 169.3 million video viewers, with over 53.3 percent of the global population regularly watching videos. Needless to say, video is incredibly popular, and it’s crucial to take advantage of that if you’re in marketing, business, or blogging.

Why You Should Use Video

Video has several clear advantages over text, namely personable branding and SEO benefits.
Personable Branding
Video allows for a simulated face-to-face experience, which is great for branding. By using video, companies can present a personable and sincere side to their business, which creates trust and loyalty in viewers.
SEO Benefits
There are two main SEO benefits that using video can provide: link building and conversion improvement.
• Links are still the way in which search engines determine the authority, or popularity, of a site. A link is counted as a “vote,” and the more votes a site has, the more the search engines consider it authoritative. People link more to pages with video, and embed video on their pages more.
• Through increasing engagement and trust, video content can be a great way of driving greater conversions, particularly on commercial pages.

With this information in mind, you can understand why using marketing video is incredibly beneficial. Distilled feels strongly that everyone should be able to tap into high quality video marketing, which is why Distilled is offering a sneak peek of our video marketing guide to B2C readers. We created our guide to be a downloadable PDF, so it’s easily accessed and easily saved for future reference.
Click here to go to the downloadable PDF, and check out Distilled’s website for more resources and information.