Email Marketers – It’s Time To Increase Your Volume

Email Marketers – It’s Time To Increase Your Volume:from Business 2 Community by John W Hayes
You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the best days to send emails. But, if your emails are targeted, timely, and feature a great offer, every day is a great day for email. In the mobile age, where people consume emails anytime and anyplace, this has never been more true.
Email marketing is about people, emotions, and relationships; when it is managed correctly, it should never be thought of as a mass communication tool. Think about the following scenarios:

• Email Marketing as a One-to-One Sales Tool: A carefully crafted, targeted, and personalized email will help your subscribers understand you are interested in doing business with them and not just with a list of nameless recipients. People do business with people they like, so be prepared to get personal.
• Targeted Email Campaigns Will Give You More Opportunities to Sell: If your recipients know your email campaigns are targeted and relevant, they will open more of them and welcome an increase in volume.
• Waiting Is a Risky and Expensive Game: If you have a great offer to share, get it out there. Sitting on an offer provides no financial rewards and presents your competitors the opportunity to get in there first.

Important: Customer loyalty in the online world is an extremely rare commodity. Try to take advantage of every opportunity as it arises, but be careful not to swamp your subscribers’ inboxes with irrelevant offers, as this will damage your reputation and risk future opportunities. Increased email marketing activity will undoubtedly place additional pressures on your time. But when
something works as well as email, it’s worth the extra investment.
Who Can Help?

• Your Customers: Listen to what your customers want from you. Are they looking for great deals, amazing insight, or help in solving a particular problem? If you don’t know what your customers want, it’s time to ask them. Online tools like www.surveymonkey.com can be useful for surveying your customers’ needs, but nothing beats picking up the phone and speaking to them.
• Your Colleagues: Your sales and customer support teams talk to your customers every day. They know what your customers are looking for and, equally important, what they are not looking for. They can also help you plan your campaigns around peak trading periods. Remember, if you cannot deliver on your marketing promises due to a lack of resource, such as staffing, stock levels, or bandwidth, you’re heading toward a marketing fail.

For more great tips on building creative email marketing strategies check out this free white paper from iContact.