Is Cold Calling Just a Numbers Game? – Six Ways to Get More Sales – Mind Mulch

Is Cold Calling Just a Numbers Game? – Six Ways to Get More Sales – Mind Mulch:from 3forward by Matt Smith

Prospecting and Lead Generation

“Ever have some old school manager tell you that “cold calling for appointments is just a numbers game. “If you make 100 calls” they say, “you will get 1 appointment. If you make 200 calls, you will get 2 appointments, and so on. So take this script and get on the phones.” No wonder some people are claiming that cold calling is dead! What a very limited view of something that can have such a huge impact on the successful attainment of your sales goals. I can tell you from experience, it’s not dead. I make a comfortable living in sales and most of my conversations usually start on the phone. It’s not a numbers game either though, there’s a lot more to successful appointment setting over the phone than just how many calls you make.”  READ MORE…
Source: Mind Mulch