5 Use Cases for Sales Analytics

5 Use Cases for Sales Analytics:from Business 2 Community by Amanda Maksymiw

Sales analytics can have a tremendous impact on the overall productivity of your sales organization.

In some organizations, a business intelligence team will analyze data to report on the company’s go-to-market growth. But through Big Data, companies can go beyond this standard reporting to analyze customer lifetime value and identify the right accounts to target. In a recent presentation, we teamed up with EMC to discuss itsapproach to incorporating Big Data into sales analytics. Its approach includes the following five use cases:

1. Building a foundational customer data model
2. Focusing on the right opportunities
3. Optimizing resource alignment
4. Accelerating time to market
5. Investing in the future

To learn more about incorporating Big Data into a sales analytics approach, watch the video in full.