10/12/2012

Case Study:: Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%

Case Study:: Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%:from Marketing: Case Studies & Know-How from MarketingSherpa
 Just taking the time to listen to, and understand, your customer can pay dividends in marketing results. Good Technology already had an annual customer advisory council, but decided to take understanding its customers to the next level. Read on to find out how the B2B mobile solution company used an intensive customer-centric approach that led to a 130% increase in lead quality and a 40% lift in Sales-accepted leads. Plus, learn why it no longer calls its lead gen content an "e-book."

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